Archives for Uncategorized

13 Holiday Email Marketing Tips to Boost Sales in 2018

Do you have your holiday marketing strategy already set in motion? Now is the time, don’t procrastinate until November before you start crafting holiday email messages.

For many businesses, the holiday period, spanning from early November to early January, is one of the busiest and most profitable times of the year. So it’s important to get your marketing right for the holidays to give your business the best opportunity to maximize profits. Sharon Hurley Hall gives us 13 tips to boost sales through email marketing.

1. Know Your Holidays

2. Start Early

3. Segment Your List

4. Create Holiday-Themed Campaigns

5. Create a Holiday Gift Guide

6. Launch Exclusive Holiday Sales

7. Use Urgency

8. Create an Online Advent Calendar

9. Theme Your Subject Lines

10. Don’t Forget the Footer

11. Optimize for Mobile

12. Pre-test Your Campaigns

13. Test and Measure

 

Full Article

 

Read more

4 Tips for Successful Content Marketing

As a business owner, actively marketing your business should be one of the highest priorities. With the primary goal being, to let as many people know about your products and services as possible. To stay ahead of your competitors in the digital world, you must invest both time and effort to see growth in your online presence.

In this article, Issac Thomas shares four tips for successful content marketing:

  • Find your keywords
  • Go for sustainable content
  • Focus on quality
  • Professionals can do it for you
Full Article
Read more

How To Fix The Marketing Strategy-Execution Gap

The marketing strategy can be difficult to execute if all departments aren’t on the same page. In order to execute the strategy, the marketing and creative teams need to collaborate instead of working in silos. This Forbes article provides a list of ways that teams can come together to make mediocre projects turn into successes!

  • Adopt a growth mindset
  • Help them drink the Kool-Aid
  • Share the research
  •  Accept ambiguity
  • Share success metrics
Full Article
Read more

Standing Out on Instagram with Creative Content

There are more than 200 million daily active Instagrammers visiting a business profile each day and if you want to drive real business results you have to stand out in the right way!

Here are a few tips from the Instagram team on how to make your creative content stand out:

  1. Make your brand the lead actor
  2. Create for mobile first
  3. Fully utilize your vertical canvas
  4. Design for an objective
Full Article
Read more

How Lateral Leadership Transforms Digital Marketing Teams

Marketers should be supported when they work directly with other teams as this will allow for new ideas to arise and develop, while potential issues will be caught early on. You’d be amazed how many mistakes are avoided when teams are tapped into each other’s concerns, rather than receiving a top-down plan through vertical channels. Higher-bandwidth communication is simply more efficient, for reasons that should be obvious. Read the full article to see if lateral leadership is the way forward for your company!

Full Article
Read more

Mid-Year Review: The Top Four Digital Marketing Strategies Of 2018

Digital marketing is constantly changing and evolving. In this Forbes article, Scott Darrohn discusses the top four digital marketing strategies of the year including hyper-focused content, voice in SEO strategies, millennial drivers, and artificial intelligence. Scott points out that by next year, mobile will account for 72% of digital ad spend. Over the last year, 60% of people started using voice search. Social media is the most popular content marketing tactic for 90% of business-to-consumer (B2C) businesses, and 94% of business-to-business (B2B) marketers use LinkedIn as part of their content strategy.

Full Article
Read more

How GDPR Will Transform Digital Marketing

By now you’ve seen plenty of notifications from web-based companies from Twitter to LinkedIn about privacy policy updates. The General Data Protection Regulation has been put in place to protect consumers privacy and give them control over how their data is collected and used. How will the GDRP transform digital marketing in near future? Dipayan Ghosh of the Harvard Business Review says, “GDPR will force marketers to relinquish much of their dependence on behavioral data collection. Most critically, it will directly implicate several business practices that are core to current digital ad targeting.” Want more? Click the full article below.

Full Article
Read more

Email Marketing Is Still The Top Way To Generate Leads

Email marketing has proved to be a strategic method for generating leads. This approach continues to enjoy a strong track record despite the rise of social media platforms. Email marketing is still an efficient way to generate leads at a reasonable cost.

Overtime email marketing has evolved but one thing that hasn’t changed is that you need to be strategic about how you word emails from start to finish. One of the best things about email subscriptions of today is that you can count on your prospects having some level of interest in your product or service that encouraged them to sign up for your subscription list to begin with.

In this article, Karina Tama-Rutigliano, Senior Digital Marketing Manager at Caring People Inc. gives us several ways to be strategic about the email marketing process.

Full Article
Read more

Nitro Circus kicks off North American Next Level Tour in St. George

Nitro Circus is back at it, kicking off it’s North American Next Level tour in St. George, Utah. This show was nothing short of amazing, with all-new ramps, tricks, and stunts this tour is sure to be a crowd pleaser. The tours runs from May 12 through June 23 making it’s way from the west coast to the east coast with a couple of dates in Canada. Check out the full list of tour dates here.

Tour Dates
Read more

10 SEO Trends That Will Influence Digital Marketing

Digital marketing has grown in importance for today’s businesses and so has the role of search engine optimization. SEO plays a large part in driving traffic to your website, blog post, guest articles and other content assets. And if you don’t play by Google’s rules, you’ll see your web traffic plummet.

The most successful marketers are on the cutting edge of the latest algorithm changes and best practices so they can make sure their clients’ content is visible. Check out the up-and-coming SEO trends that 10 Forbes Agency Council members believe will impact their work this year.

Full Article
Read more

15 Tips for Writing Killer Sales Copy

If you’re just starting out, you need to follow some copywriting tips that will help you convince the prospect to buy whatever it is that you’re offering. After all, that’s what marketing boils down to. If you can do that, especially in the beginning, you’ll be far ahead of the curve.

In an Entrepreneur article written by R.L. Adams, he says, “I’ve thought long about this. As an agile writer, I’m often tasked with writing in different capacities. Sometimes I’ll write product descriptions for my ecommerce businesses. Sometimes I’ll write articles to help drive organic search traffic. And other times, I’ll write email sequences and sales letters. Stepping back, I had to look at it all and think about the best tips that have helped me write killer and persuasive copy.

But, to really do that, I had to go back to my roots. No, not to Dave Ogilvy. To Kennedy and Kern. What were they doing in their copy that was so compelling? After picking it apart, and delving into my own, I found 15 of what I look at as the core tips for writing the best copy possible.”

Check out this article on 15 tips for writing killer sales copy!

Full Article

 

Read more

Instagram may soon get video and voice calling

Will Instagram add video and voice calling to their platform?  TechCrunch reader Ishan Agarwal recently spent some time digging through Instagram’s code and found references to several unreleased features for audio and video calling. The files can be found inside Instagram’s APK (Android Application Package) but this doesn’t necessarily mean the features will be released — they could be just remnants of features which were abandoned at some point. This could make Snapchat and Instagram almost identical with the main differentiator at this point being video calls. For more on the recent Instagram development, check out the entire article!

Full Article
Read more

2018 Winter Olympic Games for Marketers

Are you looking to advertise during the 2018 Winter Olympics? In this article by Chandler Sopko, you will find several key strategies to help your brand take home the gold in marketing.

Quick tips:

  • Partner with competing Olympic athletes to boost brand visibility.
  • Pick an athlete or team that aligns with your brand identity, and then run campaigns targeting their fans and fans of their events on social.
  • Maintain an always-on strategy is a key element in Olympics advertising strategies.
  • Deploy your social campaigns around popular events to put your brand on the radar during a time when users are most likely to turn to social to discuss their favorite sports.
Full Article

 

Read more

Nitro Circus Presents: The Next Level Tour in North America 2018

Nitro Circus’ latest creation is an epic all-new event simply too big to fit indoors. The Next Level Tour takes inspiration from the game-changing progression and breakthrough ramp technology first dreamed up at Travis Pastrana’s “Pastranaland” compound, perfected at Nitro World Games and now coming to a town near you!

 The Next Level Tour will feature the best athletes in action sports facing off against the biggest ramps on the planet, a groundbreaking setup is now touring for the first time.  Nitro’s daredevils will also brave a bunch of outrageous contraptions and much more. All of this makes for a show that is bigger, crazier and funnier than any event Nitro Circus has ever done before.

 For the ultimate Nitro Circus experience, the all-new Nitro VIP Club package can get fans up close and personal with the Nitro crew thanks to the Nitro VIP Club package. In addition to having premiere seats, VIP Club pass holders will now have the chance to take a behind the scenes look at the show with an exclusive pre-show track walk. VIP Club pass holders also have the opportunity to meet some of the riders during an autograph signing session, receive a souvenir poster and get a chance to win cool Nitro Circus swag.

With jaw-dropping new ramps, unbelievable tricks and ridiculous stunts, Nitro Circus: the Next Level Tour is a wild, electrifying night of action sports excitement.

Catch The Next Level Tour in a city near you!

GET TICKETS

Read more

Mapping Out Your Digital Marketing Strategy For 2018

Karina Tama-Rutigliano, Senior Marketing Digital Marketing Manager at Caring People Inc. has mapped out a new digital strategy for 2018. In 2017, she focused on content marketing, SEO, PPC, and PPL. After collecting a wealth of data last year, Karina plans to shift her focus to anticipating user questions, needs, and emotions to engage with them in 2018. She says it’s also important to make sure your consumers connect with your website and feel comfortable when they visit. Adding the right images and adjusting website copy can make all of the difference in the world.

Full Article

 

 

Read more

4 Tricks to Stop Procrastinating and Start Powering Through Your Business-Building To-Do List Every Single Day

Are you the type of person who waits until the last minute to get things done? Some of us have the energy and ability to be productive in any situation but for other’s it’s hard to get going until the deadline is in sight. In this article by Entrepreneur, James Parsons gives us 4 tricks to stop procrastinating and ways to power through to-do lists!

Full Article
Read more

Twitter Lite app launches in Asia, Latin America, Africa, and more

Twitter is a very popular app used by many but it also has the ability to monopolize a good chunk of phone space.  On Friday, the social network announced they are releasing Twitter Lite to Android’s Google Play store in 24 countries, mostly in emerging markets across Asia, Africa, Europe, the Middle East, and Latin America. This lighter version of Twitter will allow users to choose which pictures or videos to download in their stream, so they don’t waste data auto-downloading everything.

Full Article
Read more

10 thought-provoking digital marketing stats we’ve seen this week

The holidays are quickly approaching which creates the perfect opportunity to appeal to customers emotional side with marketing messages. Nikki Gilliland at Econsultancy shares with us 10 thought-provoking digital marketing stats from this week.

  • Half of online shoppers abandon a purchase if they don’t like the delivery options

  • 89% of B2B businesses attribute growth to ecommerce

  • 83% of 18 to 24 year olds have bought an item of physical media in the last year

  • CMOs overhaul digital strategy amid brand safety concerns

  • Singles Day results in a 61% increase in mobile traffic

  • Strong performance in search correlates to retail success

  • Searches for GDPR rise 215%

  • Ads failing to represent diversity in Britain

  • Emotion is key to Black Friday email success – not deals

  • In-app purchases boosted by ‘reward’ ads 

    Full Article
Read more

Instagram thinks you might want to follow hashtags just like you do people

Wouldn’t it be nice if we could follow hashtags like we do people on Instagram? Instagram is reportedly testing a new feature that’ll let you do just that. According to The Next Web,  Twitter user Pippa Akram first spotted the unannounced Instagram feature and posted it on Twitter. As of now, Instagram only lets you follow people. It’s a system that works but doesn’t help users stay on top of trending hashtags or custom-made hashtags. Stay on top of Instagram to see if they release this new feature!

Full Article
Read more

7 Social Media Campaign Ideas to Steal from Top Businesses

The social media rat race is exploding, and strategies to grow social platforms are constantly evolving. It’s nearly impossible to succeed unless you adapt to the latest trends to make your brand relevant in different social networks. Entrepreneur, Growth Hacker and Marketer, Syed Balkhi, has reviewed some major brands and developed a list of 7 campaigns ideas to gain users attention. Read the full article to get must-have social strategy tips for the upcoming holiday season.

Full Article
Read more

Digital Video Marketing Is A $135 Billion Industry In The U.S. Alone, Study Finds

Video marketing continues to be on the rise in the digital space. From producing videos to distributing and promoting them, the U.S. digital video marketing industry is expected to reach $135 billion this year, according to a new study by mobile video platform Magisto.

Forbes writer, Kathleen Chaykowski states, “The 2017 estimate — which includes the cost of video capturing, creation, hosting, distribution, analytics and staffing — is sizeable and would make video marketing nearly as large of a market as digital and television advertising combined. By contrast, advertisers are expected to spend $83 billion on digital ads and $71 billion on TV commercials (a total of $154 billion) in the U.S. this year. On average, each American businesses will spend $20,000 on video marketing this year, the study predicts. Magisto, which is based in Menlo Park, Calif. and makes a web-based video editing tool, published its study on Wednesday based on voluntary, anonymous responses from 545 marketing decision makers at small, medium and large U.S. businesses, surveyed this summer.”

Read the full article to see what platforms companies are using to spend their advertising dollars!

Full Article
Read more

How Much Do Instagram Ads Cost? [Infographic]

With over 700 million monthly active users, Instagram has become a hub for advertisers. Instagram advertising costs vary between targeting interests such as day of the week, time, gender, holidays and events, type of mobile device, and many other attributes that contribute to the price of ad cost.  Laura Forer mentions, “Ad pricing on the platform vary, depending on whom you’re targeting. For instance, the most expensive CPC (cost-per-click) ads are for female iPhone users age 18-34. The least expensive are for male Android users 65+ years old.” Learn more about Instagram advertising by checking out the infographic in this article written by Laura Forer.

 

Infographic

 

Read more

10 Laws of Social Media Marketing

Leveraging the power of content and social media marketing can help boost your audience and customer base. Getting started without any previous experience or insight could be challenging, but thankfully there are 10 Laws to remedy this issue. Read the 10 Laws of Social Media Marketing by Susan Gunelius to better understand the fundamentals of social media marketing and learn how to create the winning social media strategy for your business.

 

Full Article
Read more

How Facebook Watch Will Change the Game for Marketers

Facebook is expanding its platform by adding Facebook Watch to include episodic streaming. In their press release, Facebook teased content categories and partnerships such as Major League Baseball, Nas Daily, Gabby Berstein, and Tastemade’s Kitchen Little. Watch was just recently released on August 28th with roughly 40 shows in the first roll out. This is the perfect time for Watch as video is becoming bigger and bigger in the way advertisers reach consumers. For all the juicy details read the entire article written by Katrina Niemisto.

Full Article
Read more

Nobody Tells Leaders When They’re Doing a Bad Job. Here’s How to Do It Right.

In this article Andrew Quinn breaks it down, shedding light on how he assesses Executives at Hubspot. Quinn says, “My intention isn’t to be unnecessarily hard on executives, all humans are prone to error, but executives are at the greatest risk of believing a single version of reality — our own. I know it’s hard to believe, but yes, we often get it wrong.” Ultimately, Quinn’s 3 step process is in place to help executives improve and lean into what needs work. If you’re looking for some useful advice read the full article for the entire 3 step process.

Full Article
Read more

75 email newsletter content topics you can use

Are you tired of sending the same old content in your email newsletters? Keep your customers engaged by sending a variety of content in newsletters such as infographics, interviews, new product announces, etc. According to a report from the Nielsen Norman Group, “Newsletters feel personal because they arrive in users’ inboxes, and users have an ongoing relationship with them…The positive aspect of this emotional relationship is that newsletters can create much more of a bond between users and company than a website can.”  Read this article written by Vertical Response to find out 75 different ways you can create content for email newsletters.

 

Full Article
Read more

Micro-Moments Now: Three New Consumer Behaviors Playing Out in Google Search Data

Thanks to a rise in mobile usage, Google created a unique concept called micro-moments to help label consumer behavior. Micro-moments occur when consumers want an immediate answer in the moments they want to know, go, do, and buy. In this article, Lisa Gevelber explains the behavior of the “well-advised” consumer, the “right here” consumer, and the “right now” consumer. Read this article to find out what consumers want and how companies are adjusting to meet their needs.

 

Full Article
Read more

#DigitalMarketing Mid-year online asset checklist for digital marketing excellence

At the start of 2017 marketers set goals of what they want to achieve professionally and personally. This bucket list contains new initiatives marketers want to tackle or plans that didn’t quite happen in 2016. It’s the halfway mark of 2017 and it’s time to reassess strategies and goals for the last half of the year. Here is a list of digital marketing elements that can be optimized and refined for better results :

1. Keyword refining

2. Website audit

3. Content marketing strategy

4. Social media marketing strategy

 

Full Article
Read more

Three Means to an End: Lessons in Digital Marketing

Any brand worth its word today is giving serious thought on how to best engage with audiences, stay relevant in consumers’ eyes and maximize value in the digital-first universe we live in. The two most sought-after consumer groups are the much-considered Millennial set and Gen Z (the first generation to live their experiences, content, and life through a digital lens). These are critical audiences to win over for brands across all industries.

Brands need to take digital to the heart of the business and marketing strategy. That is the leap of courage many CMOs and CEOs are grappling with. Take a look at three brands who embrace digital business ambition, holistic digital strategy, and keep audience personalization at the forefront of their core priorities.

Full Article
Read more

How to Write Thought-Provoking and Attention-Grabbing Email Copy

Writing email copy is essential and necessary for most businesses these days. This isn’t always an easy process but it can be learned. The key is making the tone of your email warm and friendly as if you are writing to one individual. Mike Templeman takes us through the process of writing fresh, inspirational, and compelling content in this article. Learn how to unlock your creativity and write thought provoking email copy!

 

Full Article

 

 

 

 

Read more

Nitro Circus Live 2017 North American Tour starts this Saturday!

After months of  hyping this mind blowing live action sports show, we are excited to celebrate the kick off of the Nitro Circus Live 2017 North American Tour! There are 24 shows across the continent of North America, taking place June 3 through September 28. We wish the Nitro Circus crew well and safe travels on their travels across North America.

Check out tour
Read more

The insider’s guide to choosing a programmatic buying platform

Have you been thinking about programmatic advertising, but just don’t know where to start? In order to have success in programmatic advertising you need to find the right buying solution. Contributor and Google Brad Bender shares the four questions you should ask when choosing a programmatic buying platform.

Question #1: How many inventory providers do you plan on using?

Question #2: Where do you want your ads to show?

Question #3: How serious are you about audience targeting?

Question #4: What tools do you need to hit your goals?

Read this article to find the answers to your questions!

Full Article

Read more

Instagram artist draws extremely boring but necessary acts of self-care

This Instagram artist’s drawings come at the perfect time, after all it is Mental Health Awareness month. Instagram artist, Daisy, who lives with mental illness and endometriosis, was inspired to create the series after seeing how self-care is usually portrayed on social media. She has started a conversation by using the hashtag #boringselfcare to show people how to give self-care on a daily basis. Read the article to see more of Daisy’s drawings!

Full Article
Read more

8 Snapchat Mistakes to Avoid (and How to Fix Them)

Want to know how to make mind-blowing Snapchat stories, then listen up! Sophia Bernazzani from HubSpot fills us in on 8 mistakes and how to avoid (and fix them).

  • Your Stories are too long.
  • Your Stories are too short.
  • You post Stories too frequently.
  • Your Stories offer no way to engage.
  • Your Stories are too similar.
  • Your Snaps aren’t creative.
  • Your Stories require sound.
  • You aren’t recording important Story metrics.

 

Read the article to find out how to quickly fix these Snap Story don’ts!

 

Full Article
Read more

The Instagram ‘pods’ using likes to fight the new algorithm

Instagram ‘pods’ have started popping up all over the place to fight back against the new algorithm. Last June, Instagram changed it’s algorithm so users would see popular content in their feeds vs. chronology. What is an Instagram ‘pod’ you ask? Writer Rachel Thompson from Mashable quotes a blogger as saying, “a pod as “essentially a group message on Instagram”. Members of the group follow each other, and constantly like and comment on one another’s posts to keep pod members’ posts showing up in other people’s timelines.” Read the entire article to see how you can become part of these exclusive Instagram ‘pods’!

 

Full Article
Read more

19 Statistics About Multicultural Millennials Marketers Should Know [Infographic]

Millennials, or people between the ages of 18 and 34, make up the largest population group in the United States. There are more than 75 million millennials in total, and that number is projected to increased to more than 81 million by 2036. This age group is considered the most active and engaged across social media platforms. Read this article written by Sophia Bernazzani to get the scoop on multicultural millennial media and purchasing habits.

 

Full Article
Read more

How Meditation Actually Works to Drive Business Success

When you’re a tireless go-getter, it’s easy to get caught up in your work. It’s easy to become distracted by your never-ending to-do list and this is also a dangerous place to be. Stillness and mindfulness are vital keys to our wellbeing – and they should be a priority for every businessperson. In this article, Anita Heidema explains why everyone should make meditation a habit.

Full Article
Read more

Facebook Launches Stories Feature

First Snapchat, then Instagram, and now Facebook! Facebook Stories are user-generated photo and video collections that can be viewed up to two times and then disappear after 24 hours.

The story format, created and made famous by Snapchat, has been on Facebook’s radar for some time, with the Menlo Park-based company first testing a Snapchat stories clone within Messenger in September 2016.

Facebook Stories is focused around Facebook’s in-app camera which allows users to overlay fun filters and Snapchat-like lenses to their images/videos. Read full article written by Ash Read at Buffer Social to learn more about the latest Facebook feature.

Full Article
Read more

3 Ways To Use New Instagram Slideshow Posts for Your Blog, Brand or Business

Start using the latest and greatest Instagram feature: Slideshows

This feature is a game changer, it allows you to share multiple videos and photos in a single post.  Now you can show off your products,  teach your followers how to do something, recap an extravagant event, or create a collection post for your audience by using multiple shots.

Full Article
Read more

Twitter launches another measure to prevent abuse

Twitter’s number one priority over the course of the last several months has been combatting abuse on the platform. In early February, Twitter announced a new “safe search” feature that blocks potentially offensive tweets. And earlier this week, the company stopped notifying people when they were added to lists — though that change was reversed within hours.

Instead, Twitter decided it will no longer notify users about replies to threads started by accounts they’ve blocked or muted — unless those replies are from people they already follow.

Full Article
Read more

This Valentine’s Day, use Facebook to tell that special someone how you feel

Hello lovers and friends,

Starting February 13, you’ll see a message from Facebook wishing you a Happy Valentine’s Day. You will then have the option of sharing a card on a friend’s Timeline or your own.

The cards were created by a team of Facebook artists and illustrators from New York and London “who have incorporated a mixture of styles to capture the many things Valentine’s Day could mean to you,” the social network said in a statement about the update. Facebook wants to be the go to platform on which you share your life. The company said that Facebook is “the first stop when we’ve experienced a major life event” and that on Valentine’s week last year, there was a 25 percent increase in engagement around life events compared to the prior two weeks.

Read the full article and find out how to create Valentine’s Day cards on Facebook. Treat that special someone or yourself!

Full Article
Read more

The six habits of highly organized people

It’s 2017 and it’s finally time to organized! Despite their best efforts, people often lament the fact that they just cannot seem to get organized. Even though they’ve given it a concerted effort and have tried many strategies, nothing seems to work. So how is it so easy for some and hard for others? Over the years, Nicole Anzia, The Washington Post has noticed these people have six habits in common. See habits below:

  • Keep it simple
  • Develop routines
  • Have a place for everything, and put everything in its place
  • Keep a current and detailed to-do list
  • Don’t get bogged down by perfectionism
  • Toss things daily and purge routinely

Read more and take a deeper dive into these habits!

Full Article
Read more
Content Marketing

The Most Important Marketing Metric You’re Not Measuring

For years marketers have struggled to come up with a winning approach for what metrics should be measured to ensure campaign success. Digital marketing expert Ryan Bonnici says it’s best to take a content-centric approach vs. channel-centric approach when measuring success.

He says, “If we’re being totally honest, for most marketers working on a channel-centric basis, most of their content sits somewhere in the middle of “pretty bad” and “truly remarkable” when it comes to performance (i.e. the traffic and leads it generates). That’s because very few marketers are taking a truly content-centric approach and analyzing the right metrics to tell them what their prospective customers want from them when it comes to content.

Once you crack that million-dollar question, you should see an uplift in the traffic and leads generated by all the channels you use to promote your content because you’re giving your audience what they really want.”

Take a deeper dive and get three key content-centric metrics to measure your effectiveness by.

Full Article
Read more

8 Digital Marketing Trends for 2017 You Need to Know

The team at Total Product Marketing (TPM) has summarized 8 digital marketing trends you need to know in 2017.

  • Facebook will become more and more relevant for businesses (and B2B marketing)

As the world’s most popular social media platform – with over 1.79 billion monthly users, Facebook will continue to create opportunities for business growth. With             Facebook’s powerful ad targeting features, messenger chat bots, and enhancements to their Shop section the skies the limit for companies looking to profit in 2017.

  •  Twitter will become less and less relevant for businesses.

Twitter’s main objective is being the world’s go-to source for breaking news, which means less focus on marketing features and lead generation.

  •  Social and (real) third party validation will become more and more important.

Anything seems to go these days when posting, influencer marketing validation will be key this year. Partner with real leaders who can drive your brand’s message to their networks.

  • Advertisers will move their budgets more and more to social platforms.

It easy to be constantly engaged on social media with our phones glued to our hands. It will be crucial for marketers to get in front of their audiences on social platforms this year.

  • Video content will increase – both in organic and paid search.

With the launch of Facebook Live and live video on Instagram, video content has continued to boom and increase revenue for businesses. It’s best to make videos short and to the point and include a CTA. This year make it a goal to experiment with video and see what results come your way!

  • More and more awareness of the limits of A/B testing

An A/B test won’t work without a big enough sample size, sometimes you just have to go with your intuition and then measure. Small to medium sized companies don’t always have the data they need to do proper testing, so marketers will have to be comfortable in whatever situation they find themselves in.

  • Make sure your marketing is mobile friendly

More than 50% of searches on Google are done using mobile, thus making mobile the leading medium for online discovery. Google is creating a new mobile-first index to bump mobile-friendly sites up in search results and lower the rank of sites that have limited mobile content.

  • Make sure content is in long form – blog posts under 350 words will no  longer cut it.

Content marketing is in it for the long haul, but the rules are changing. Blog posts should be over 350 words and will need to be upwards of 1000 words to be considered SEO friendly.

 

Full Article
Read more

Put Christmas sparkle into your social media marketing campaign

As a small business owner you may feel discouraged; with limited marketing budgets it’s hard to compete with the big brands. However, as Ben Storey, founder of Digital Storey points out, rather than trying to emulate them, they should learn from them, and then build their own successful seasonal social media campaigns.

“You just need to examine the values on which these campaigns are built,” he says. “Those that stand out tend to be emotive and warming, and often get behind a cause or a charity. Follow in these footsteps, make your small business stand for something, and make your social media campaign thought-provoking.”

Gavin Hammar, founder of social media management platform Sendible, says: “People’s emotions are heightening in the run up to the festive season, and social media campaigns should tap into those emotions to drive action. The key ingredient is sharing a human moment that anyone can relate to. Since people are in the spirit of giving, they are more likely to hand over their cash, if they feel a sense of connection with your brand.”

Remember to adjust your content accordingly for campaigns across individual platforms, some followers may want to see a behind the scenes photo on Instagram, take a poll on Twitter or see content on a special offer on Facebook.

Read the article to get more Christmas campaign marketing tips!

Full Article
Read more

Get ready for SEO trends in 2017!

Search engine optimization is rapidly evolving! As 2016 comes to an end, it is time to examine the digital marketing landscape for the upcoming year.

There have been many developments in SEO throughout the year and a lot of noticeable trends will continue to expand in 2017. As Google’s algorithm continues to update and keep business owners on their toes, several other trends are expected to take shape in 2017.

Read the full article to get the latest on 2017 SEO trends!

Full Article
Read more

Instagram continues to integrate features from other platforms thus losing its unique charm and appeal to users

Just this year alone Instagram has added the Your Story feature that is almost identical to Snapchat’s My Story, a live video component that is similar to Facebook’s Facebook Live and now you can also like other users comments. The days of simply being able to just “like” a photo on Instagram are over! Many IG users are outraged by all of the new changes, but will these changes be enough to deter them from using the app? Let’s hope not, for Instagram’s sake!

Full Article
Read more

This Thanksgiving, Be Thankful for Science

The New York Times has a different approach on what to be thankful for this Thanksgiving! They have put together a selection of some of their favorite science and health stories from 2016 that should bring together your Trump-loving uncle and your Hillary-hailing cousin for a thought-provoking, scream-free conversation. They’ll go great with white meat, dark meat or even a tofurkey.

 

Full Article
Read more

Scenario Digital Welcomes Bubble Guppies Live!

We are excited to announce our newest client, Bubble Guppies Live!

Bubble Guppies are returning to the live stage this 2017!

Put on your water-wings and jump into a swimsational adventure! The Bubble Guppies are getting ready to rock n’ roll with some totally fin-tastic tunes, but when a special band member goes missing, the show can’t go on! With a little help from Mr. Grouper and giggly little fish, Molly, Gil, and the whole gang embark on an adventure as they search every corner of their underwater world for their missing friend!

Featuring rockin’ music, comedic high jinks, and audience participation, the Bubble Guppies will leave no stone left unturned and no bubble left un-popped in order to get the show on the road.

Including a wave of playful characters, energetic song and dance and theatrical magic, Nickelodeon’s Bubble Guppies Live! Ready to Rock will have kids, parents and grandparents singing and dancing along with this rockin’ interactive show!

 

Tour Dates
Read more

Scenario Digital Welcomes Ruby

It is with great pleasure that we announce our newest client, Ruby!

Lesley Rankine started out in London as lead singer for indie punk band Silverfish, and then went solo as ruby from ’94. Reaching a wide audience with the album Salt Peter, the single “Tiny Meat” became an alternative radio staple. Lesley draws from all the parts of her divergent musical career in ruby’s new music. Eclectic as ever, she continues to progressively use technology in song-crafting.

We are excited to be working with Ruby on her upcoming North America tour!

Read more

This is the Guy Convincing Your Company to Let You Use Facebook at Work

New product, Facebook Workplace is bringing true connection to the workplace. With Facebook Workplace you are suddenly connected in a way that hasn’t been possible before, whether you’re at the headquarters or work in an entirely different country you can now connect with all of your co-workers. You know the values of the company, the culture, you can see posts from the CEO and you can actually post photos of what you’re doing. See what direction Facebook is heading with its new Workplace software.

 

Full Article
Read more

Support Greg Louganis on Indiegogo– Activewear & 40th Anniversary 1st Medal

Join Greg Louganis and celebrate the 40th anniversary of his first Olympic medal and the launch of his new activewear line. Greg has his sights set on developing a casual activewear line for men and women. Become a part of Greg’s journey as he evolves and extends his message of reaching athletic and spiritual potential to people across the globe.

 

Greg’s Indiegogo
Read more

Scenario Digital Welcomes Greg Louganis

It is with great pleasure that we announce our newest client, 4x Olympic gold medalist, New York Times bestselling author, and motivational speaker Greg Louganis.

Since the start of his diving career, Greg Louganis has embodied strength, courage, and determination, exemplified most prominently during the 1988 Summer Olympics, when he struck his head on the springboard mid-dive.  Despite this setback, he returned to the board after and dove again with a tenacity that ultimately was rewarded with a gold medal.

Greg’s recent accolades — an Emmy nomination for his long-form documentary “Back on Board: Greg Louganis”, and his appearance on the highly-coveted Wheaties Box this summer — further reflect his marked ability to overcome.  Having been diagnosed with H.I.V. as a gay man in the 1980s, Greg today thrives as a mentor for the summer games diving team, a Special Olympics Ambassador, and as an actor, most recently playing Salvador Dali in “Sabre Dance”, which premiered in Cannes.

We congratulate Greg on his Emmy nomination and Wheaties box, and look forward to greater successes in the future!

 

 

Read more

Why Young Adults Love Instagram

One of the most prominent trends in social media, both for publishers and social networks, in the last few years has been the emphasis on visual over textual — that is, videos and pictures over text-only posts.  Given this shift in favor of the visually stimulating, it is no wonder that Instagram, in particular, has enjoyed greater success among its users, especially among young adults.  The wise marketer, in response, asks “Why?”  What underlying factors have engendered strong Instagram loyalty with millennials, despite competition from Facebook, Twitter, and Snapchat (to name a few)?

 
It turns out that a variety of factors have played into this allegiance — Take a gander at some of them outlined in the following SocialMediaWeek article below.  It’s a good read!

Full Article

 

Read more

3 Tips for Marketing to Millennials

Marketing to millennials, some would argue, has become a much more difficult endeavor, what with new apps being adopted and dropped at seemingly break-neck speed, attention spans shortening to microseconds, and the exponentially-increasing amount of information (read: marketing channels) this elusive target market is exposed to daily. It is not totally a futile act, per se — recent trends have shone some light as to how marketers can work more efficiently to attract and maintain interest among millennials.

Check out 3 somewhat surprising millennial marketing trends SocialMediaWeek has uncovered in their article here below:

Full Article
Read more

Twitter Conversational Ads: Adding Value Where Value is Due

From the advertiser’s perspective, media buying can sometimes feel like a one-sided affair — reach is ascertained, (hyper)targeting is set, and copy/creative are released into the digital wild.  Sure, there exist the few comments here and there in response to these ad units, the sum of which is deemed another, but not quite as significant, metric marketers look at when gauging campaign success.  After all, when one comments, is he/she engaged with the ad content or the Michael Jackson meme just there spectating?

 

Twitter has gone on the offensive in leveraging and measuring this there-but-not-really behavior with their new feature, i.e. Conversational Ads.  These new ad units essentially work like comments, in that they incite user responses by asking him/her to make a choice — for example, an ice cream manufacturer can use a Conversational Ad to ask its customers “Which is better: #Chocolate or #Vanilla?”, to which the user can respond by tapping either hashtag.  This then automatically fills out a new Tweet with the chosen hashtag and additional promotional messaging prefabricated by the advertiser.

 

The additional value with Conversational Ads is that advertisers can definitively track engagement for an ad via an end-user response — that is, the customer was in fact interested in chocolate ice cream and not Michael Jackson (RIP) — which is fantastic news.  

 

Get more information on Twitter’s Conversational Ads by clicking at the link below:

 

Full Article

Read more

Win Over Wireless Customers On Twitter With These Tactics

The competitive landscape for wireless carriers has hit a considerable high in 2016 — one need look no further than the constant TV spots, for example, touting unlimited data-this and “We’ll pay for you to switch”-that. It all sounds the same, the offers sound the same, leaving many a customer to wonder what really differentiates a Verizon from a Sprint or a T-Mobile.  So how, in this kind of digital age, do you appeal to a confounded, indifferent audience?

 
We’ve uncovered some tactics to reach this elusive target market on Twitter, at all stages of the purchase journey.  Check them out at the link below:

 

FULL ARTICLE

Read more

Facebook Ads Best Practices for 2016

We here at Scenario Digital are big fans of best practices and benchmarks for optimizing advertising campaigns. Case in point, we got real excited when we came across AdEspresso’s article on metrics to watch for Facebook Ads, comprehensive of results from 2015 (Recency, YES!: Has charts? Double YES!!!). Share our joy by diving deep into the findings below:

Full Article
Read more

3 Strategies for Building Better SEO Content

When generating content for your blog or website, it can be difficult to figure out which topics to write about that are of the greatest interest to your target customers. Luckily, one no longer needs to quit content creation in total frustration – The folks at Search Englne Land have outlined three data-driven ways to jumpstart your content creation process. Get your keyboard clicking with the tips laid out below:

Full Article
Read more

Google AdWords Broad Match: Is it Worth it?

Broad match keywords in Google AdWords can mystify many marketers at first — Phrase Match and Exact Match are more specific (and hence, more cost-effective), so what value is there to Broad Match? However, as this article proves, they can add real value to your campaign when implemented.  According to Search Engine Land, Broad Match accomplishes two campaign goals better than Phrase and Exact: greater reach and, in turn, greater conversions.  Read below for a more in-depth look at the study behind these findings.

Full Article
Read more

Why We Can’t Sleep and What It’s Doing To Our Work

Admit it. You’ve had days at work where it takes a Herculean effort to stay awake and concentrate.

A new study by the Virgin Pulse Institute found that 76% of the U.S. workforce is tired most weekdays. What’s more, 40% of employees (admitted) they’ve dozed off during the day once per month. And it’s not just during the post-lunch lull.

A survey by Blue Jeans Network discovered that 6% of people confessed to dozing off while on an audio-only conference call.

Read more

The Corporate “About” Page

Most companies’ “About” page sucks. Composed of tiled mosaics of awkwardly grinning executives who clearly don’t want their pictures taken, and broken up with some insipid verbiage written by a company stooge with a penchant for empty buzzwords, the average “About” page doesn’t tell you very much about the people you’re considering doing business with.

Read more