MARTHA DAVIS AND THE MOTELS
RICKIE LEE JONES
AN OPEN SECRET
HAPPY ME SKINCARE
STRATEGY & PLANNING
Constructing a successful brand or product strategy begins by listening to customers and employees, while conducting a thorough assessment of current marketing efforts. We define key insights that guide the creation of integrated systems, leveraging online and offline marketing assets to maximize revenue and develop a deeper relationship with the customer.
Email marketing is – and will continue to be – an essential component of a brands outbound marketing mix. Establishing a robust email marketing framework, data acquisition methods, standardized templates, retention marketing campaigns, and a targeted approach to communication based on customer segmentation enables brands’ to get their message out and incite action amongst customers, including social sharing.
Many of the richest and most effective brand interactions on the web are social. We help brands evolve their social value proposition within social networks and on branded digital properties to engage customers in dialogue, encourage word-of-mouth marketing, and convert social media presence to sales.
CUSTOMER ACQUISITION & PROFILING
Effective customer acquisition and retention requires a strategy that looks beyond the initial acquisition to ensure that value is provided at each customer interaction. Once acquired, customers are segmented to personalize messaging and specific offers.
Brands should be represented wherever their customers want to interact with them. We connect and intertwine online properties to create a consistent, fluent and comprehensive online presence, ensuring a stellar customer experience across all digital outposts.
Utilizing state-of-the-art technology we implement the ecommerce system that is right for the specific clients’ needs. We focus on site structure and design for search engine optimization and sell-through, in addition to efficient and effective management of backend systems to manage inventory and products.
Third party partnerships are effective in cross-promoting brands with a distinct, yet complimentary customer base. We identify and secure strategic third party partnerships leveraging Scenario Digital Media’s network of influencers to increase brand visibility.
CONTENT DEVELOPMENT & DISTRIBUTION
Consumers expect brands to provide them with relevant content, when and where they want it, in addition to providing a great product or service. We develop original content pieces and strategic distribution schedules to consistently engage customers across platforms.
MEDIA BUYING, ONLINE ADVERTISING & SEM
We provide full online media planning and buying services, from identifying target demographics and behaviors, design and copywriting of ad creative and reporting. We execute search, display and mobile advertising campaigns.
Web Development, Design & SEO
We develop cutting-edge websites, widgets, applications, ecommerce solutions, and mobile applications to ensure that we maximize the customer’s attention with each interaction. In addition, we focus on site design and architecture to ensure that the sites natural search ranking is optimized not just for increased traffic but for increased conversions.
RESEARCH & ANALYTICS
Research begins with listening to your customers in a way that is unbiased and allows you to draw actionable intelligence from their input. We track and analyze campaign performance, enabling data to identify opportunities, issues and determine solutions.
Promotions are powerful vehicles to collect consumer data, interact with customers, reward their participation and drive increased sales. We develop unique and engaging promotions tailored to a brand’s customer base, always consistent with the brand voice.