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How Much Do Instagram Ads Cost? [Infographic]

With over 700 million monthly active users, Instagram has become a hub for advertisers. Instagram advertising costs vary between targeting interests such as day of the week, time, gender, holidays and events, type of mobile device, and many other attributes that contribute to the price of ad cost.  Laura Forer mentions, “Ad pricing on the platform vary, depending on whom you’re targeting. For instance, the most expensive CPC (cost-per-click) ads are for female iPhone users age 18-34. The least expensive are for male Android users 65+ years old.” Learn more about Instagram advertising by checking out the infographic in this article written by Laura Forer.

 

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10 Laws of Social Media Marketing

Leveraging the power of content and social media marketing can help boost your audience and customer base. Getting started without any previous experience or insight could be challenging, but thankfully there are 10 Laws to remedy this issue. Read the 10 Laws of Social Media Marketing by Susan Gunelius to better understand the fundamentals of social media marketing and learn how to create the winning social media strategy for your business.

 

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How Facebook Watch Will Change the Game for Marketers

Facebook is expanding its platform by adding Facebook Watch to include episodic streaming. In their press release, Facebook teased content categories and partnerships such as Major League Baseball, Nas Daily, Gabby Berstein, and Tastemade’s Kitchen Little. Watch was just recently released on August 28th with roughly 40 shows in the first roll out. This is the perfect time for Watch as video is becoming bigger and bigger in the way advertisers reach consumers. For all the juicy details read the entire article written by Katrina Niemisto.

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Nobody Tells Leaders When They’re Doing a Bad Job. Here’s How to Do It Right.

In this article Andrew Quinn breaks it down, shedding light on how he assesses Executives at Hubspot. Quinn says, “My intention isn’t to be unnecessarily hard on executives, all humans are prone to error, but executives are at the greatest risk of believing a single version of reality — our own. I know it’s hard to believe, but yes, we often get it wrong.” Ultimately, Quinn’s 3 step process is in place to help executives improve and lean into what needs work. If you’re looking for some useful advice read the full article for the entire 3 step process.

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75 email newsletter content topics you can use

Are you tired of sending the same old content in your email newsletters? Keep your customers engaged by sending a variety of content in newsletters such as infographics, interviews, new product announces, etc. According to a report from the Nielsen Norman Group, “Newsletters feel personal because they arrive in users’ inboxes, and users have an ongoing relationship with them…The positive aspect of this emotional relationship is that newsletters can create much more of a bond between users and company than a website can.”  Read this article written by Vertical Response to find out 75 different ways you can create content for email newsletters.

 

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Micro-Moments Now: Three New Consumer Behaviors Playing Out in Google Search Data

Thanks to a rise in mobile usage, Google created a unique concept called micro-moments to help label consumer behavior. Micro-moments occur when consumers want an immediate answer in the moments they want to know, go, do, and buy. In this article, Lisa Gevelber explains the behavior of the “well-advised” consumer, the “right here” consumer, and the “right now” consumer. Read this article to find out what consumers want and how companies are adjusting to meet their needs.

 

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#DigitalMarketing Mid-year online asset checklist for digital marketing excellence

At the start of 2017 marketers set goals of what they want to achieve professionally and personally. This bucket list contains new initiatives marketers want to tackle or plans that didn’t quite happen in 2016. It’s the halfway mark of 2017 and it’s time to reassess strategies and goals for the last half of the year. Here is a list of digital marketing elements that can be optimized and refined for better results :

1. Keyword refining

2. Website audit

3. Content marketing strategy

4. Social media marketing strategy

 

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Three Means to an End: Lessons in Digital Marketing

Any brand worth its word today is giving serious thought on how to best engage with audiences, stay relevant in consumers’ eyes and maximize value in the digital-first universe we live in. The two most sought-after consumer groups are the much-considered Millennial set and Gen Z (the first generation to live their experiences, content, and life through a digital lens). These are critical audiences to win over for brands across all industries.

Brands need to take digital to the heart of the business and marketing strategy. That is the leap of courage many CMOs and CEOs are grappling with. Take a look at three brands who embrace digital business ambition, holistic digital strategy, and keep audience personalization at the forefront of their core priorities.

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How to Write Thought-Provoking and Attention-Grabbing Email Copy

Writing email copy is essential and necessary for most businesses these days. This isn’t always an easy process but it can be learned. The key is making the tone of your email warm and friendly as if you are writing to one individual. Mike Templeman takes us through the process of writing fresh, inspirational, and compelling content in this article. Learn how to unlock your creativity and write thought provoking email copy!

 

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