Instagram may soon get video and voice calling

Will Instagram add video and voice calling to their platform?  TechCrunch reader Ishan Agarwal recently spent some time digging through Instagram’s code and found references to several unreleased features for audio and video calling. The files can be found inside Instagram’s APK (Android Application Package) but this doesn’t necessarily mean the features will be released — they could be just remnants of features which were abandoned at some point. This could make Snapchat and Instagram almost identical with the main differentiator at this point being video calls. For more on the recent Instagram development, check out the entire article!

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2018 Winter Olympic Games for Marketers

Are you looking to advertise during the 2018 Winter Olympics? In this article by Chandler Sopko, you will find several key strategies to help your brand take home the gold in marketing.

Quick tips:

  • Partner with competing Olympic athletes to boost brand visibility.
  • Pick an athlete or team that aligns with your brand identity, and then run campaigns targeting their fans and fans of their events on social.
  • Maintain an always-on strategy is a key element in Olympics advertising strategies.
  • Deploy your social campaigns around popular events to put your brand on the radar during a time when users are most likely to turn to social to discuss their favorite sports.
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Nitro Circus Presents: The Next Level Tour in North America 2018

Nitro Circus’ latest creation is an epic all-new event simply too big to fit indoors. The Next Level Tour takes inspiration from the game-changing progression and breakthrough ramp technology first dreamed up at Travis Pastrana’s “Pastranaland” compound, perfected at Nitro World Games and now coming to a town near you!

 The Next Level Tour will feature the best athletes in action sports facing off against the biggest ramps on the planet, a groundbreaking setup is now touring for the first time.  Nitro’s daredevils will also brave a bunch of outrageous contraptions and much more. All of this makes for a show that is bigger, crazier and funnier than any event Nitro Circus has ever done before.

 For the ultimate Nitro Circus experience, the all-new Nitro VIP Club package can get fans up close and personal with the Nitro crew thanks to the Nitro VIP Club package. In addition to having premiere seats, VIP Club pass holders will now have the chance to take a behind the scenes look at the show with an exclusive pre-show track walk. VIP Club pass holders also have the opportunity to meet some of the riders during an autograph signing session, receive a souvenir poster and get a chance to win cool Nitro Circus swag.

With jaw-dropping new ramps, unbelievable tricks and ridiculous stunts, Nitro Circus: the Next Level Tour is a wild, electrifying night of action sports excitement.

Catch The Next Level Tour in a city near you!


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Mapping Out Your Digital Marketing Strategy For 2018

Karina Tama-Rutigliano, Senior Marketing Digital Marketing Manager at Caring People Inc. has mapped out a new digital strategy for 2018. In 2017, she focused on content marketing, SEO, PPC, and PPL. After collecting a wealth of data last year, Karina plans to shift her focus to anticipating user questions, needs, and emotions to engage with them in 2018. She says it’s also important to make sure your consumers connect with your website and feel comfortable when they visit. Adding the right images and adjusting website copy can make all of the difference in the world.

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4 Tricks to Stop Procrastinating and Start Powering Through Your Business-Building To-Do List Every Single Day

Are you the type of person who waits until the last minute to get things done? Some of us have the energy and ability to be productive in any situation but for other’s it’s hard to get going until the deadline is in sight. In this article by Entrepreneur, James Parsons gives us 4 tricks to stop procrastinating and ways to power through to-do lists!

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Twitter Lite app launches in Asia, Latin America, Africa, and more

Twitter is a very popular app used by many but it also has the ability to monopolize a good chunk of phone space.  On Friday, the social network announced they are releasing Twitter Lite to Android’s Google Play store in 24 countries, mostly in emerging markets across Asia, Africa, Europe, the Middle East, and Latin America. This lighter version of Twitter will allow users to choose which pictures or videos to download in their stream, so they don’t waste data auto-downloading everything.

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10 thought-provoking digital marketing stats we’ve seen this week

The holidays are quickly approaching which creates the perfect opportunity to appeal to customers emotional side with marketing messages. Nikki Gilliland at Econsultancy shares with us 10 thought-provoking digital marketing stats from this week.

  • Half of online shoppers abandon a purchase if they don’t like the delivery options

  • 89% of B2B businesses attribute growth to ecommerce

  • 83% of 18 to 24 year olds have bought an item of physical media in the last year

  • CMOs overhaul digital strategy amid brand safety concerns

  • Singles Day results in a 61% increase in mobile traffic

  • Strong performance in search correlates to retail success

  • Searches for GDPR rise 215%

  • Ads failing to represent diversity in Britain

  • Emotion is key to Black Friday email success – not deals

  • In-app purchases boosted by ‘reward’ ads 

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Instagram thinks you might want to follow hashtags just like you do people

Wouldn’t it be nice if we could follow hashtags like we do people on Instagram? Instagram is reportedly testing a new feature that’ll let you do just that. According to The Next Web,  Twitter user Pippa Akram first spotted the unannounced Instagram feature and posted it on Twitter. As of now, Instagram only lets you follow people. It’s a system that works but doesn’t help users stay on top of trending hashtags or custom-made hashtags. Stay on top of Instagram to see if they release this new feature!

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