News

Ad saturation and over-targeting damaging people’s trust in brands

Major brands are constantly advertising content that is somewhat relevant but are also over-targeting at the same time causing consumers to become ever more mistrustful and fed up with online advertising. Kantar Media’s CEO Mark Inskip states, “By adopting an integrated approach, balancing niche targeting capabilities with mass marketing tactics, brands can provide consumers with a helpful, additive experience. Those who are building verified first-party data into their approach and, where possible, that of walled garden platforms are able to paint a complete picture of the total consumer journey across all media.”

Read the full article to learn more about Kantar’s report.

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Four Types of Digital Marketing Campaigns You Should Be Using

We live in the digital age, and that means marketers have to adapt to current marketing techniques and strategies. Digital marketing is one of the best ways to propel your brand forward simply because it allows you to reach out to your customer base quickly and efficiently – and in turn, they can quickly respond to you.

There are many different types of digital marketing, all of which have their own strategies and uses. Knowing when and how to use specific campaigns is crucial to bringing new and existing customers into your marketing funnel. Below, we’ll be taking a look at four types of digital marketing campaigns that are leading the way in 2019!

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Social Media Marketing: What to Expect in 2019

As we kick off 2019, let’s look at some of what we expect to be important for promoting your business or brand on social networks this year. The days of writing a typical post are over with video leading the way. The  Millennial generation is still a driving force for companies to target but now more than ever it’s important to engage with members of the “Generation Z”. Read this article to find out how to boost your social media marketing game and reach the right audiences in 2019.

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13 Holiday Email Marketing Tips to Boost Sales in 2018

Do you have your holiday marketing strategy already set in motion? Now is the time, don’t procrastinate until November before you start crafting holiday email messages.

For many businesses, the holiday period, spanning from early November to early January, is one of the busiest and most profitable times of the year. So it’s important to get your marketing right for the holidays to give your business the best opportunity to maximize profits. Sharon Hurley Hall gives us 13 tips to boost sales through email marketing.

1. Know Your Holidays

2. Start Early

3. Segment Your List

4. Create Holiday-Themed Campaigns

5. Create a Holiday Gift Guide

6. Launch Exclusive Holiday Sales

7. Use Urgency

8. Create an Online Advent Calendar

9. Theme Your Subject Lines

10. Don’t Forget the Footer

11. Optimize for Mobile

12. Pre-test Your Campaigns

13. Test and Measure

 

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4 Tips for Successful Content Marketing

As a business owner, actively marketing your business should be one of the highest priorities. With the primary goal being, to let as many people know about your products and services as possible. To stay ahead of your competitors in the digital world, you must invest both time and effort to see growth in your online presence.

In this article, Issac Thomas shares four tips for successful content marketing:

  • Find your keywords
  • Go for sustainable content
  • Focus on quality
  • Professionals can do it for you
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How To Fix The Marketing Strategy-Execution Gap

The marketing strategy can be difficult to execute if all departments aren’t on the same page. In order to execute the strategy, the marketing and creative teams need to collaborate instead of working in silos. This Forbes article provides a list of ways that teams can come together to make mediocre projects turn into successes!

  • Adopt a growth mindset
  • Help them drink the Kool-Aid
  • Share the research
  •  Accept ambiguity
  • Share success metrics
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Standing Out on Instagram with Creative Content

There are more than 200 million daily active Instagrammers visiting a business profile each day and if you want to drive real business results you have to stand out in the right way!

Here are a few tips from the Instagram team on how to make your creative content stand out:

  1. Make your brand the lead actor
  2. Create for mobile first
  3. Fully utilize your vertical canvas
  4. Design for an objective
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How Lateral Leadership Transforms Digital Marketing Teams

Marketers should be supported when they work directly with other teams as this will allow for new ideas to arise and develop, while potential issues will be caught early on. You’d be amazed how many mistakes are avoided when teams are tapped into each other’s concerns, rather than receiving a top-down plan through vertical channels. Higher-bandwidth communication is simply more efficient, for reasons that should be obvious. Read the full article to see if lateral leadership is the way forward for your company!

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Mid-Year Review: The Top Four Digital Marketing Strategies Of 2018

Digital marketing is constantly changing and evolving. In this Forbes article, Scott Darrohn discusses the top four digital marketing strategies of the year including hyper-focused content, voice in SEO strategies, millennial drivers, and artificial intelligence. Scott points out that by next year, mobile will account for 72% of digital ad spend. Over the last year, 60% of people started using voice search. Social media is the most popular content marketing tactic for 90% of business-to-consumer (B2C) businesses, and 94% of business-to-business (B2B) marketers use LinkedIn as part of their content strategy.

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How GDPR Will Transform Digital Marketing

By now you’ve seen plenty of notifications from web-based companies from Twitter to LinkedIn about privacy policy updates. The General Data Protection Regulation has been put in place to protect consumers privacy and give them control over how their data is collected and used. How will the GDRP transform digital marketing in near future? Dipayan Ghosh of the Harvard Business Review says, “GDPR will force marketers to relinquish much of their dependence on behavioral data collection. Most critically, it will directly implicate several business practices that are core to current digital ad targeting.” Want more? Click the full article below.

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