TEAM

Scenario Digital Media is a team of passionate, creative, and data-driven digital marketers. Through years of experience as both client and consultant, we have developed a keen insight into the challenges facing organizations in the digital age.

We evolve with technology, while maintaining a framework grounded in established marketing principles enabling flexible adaptations of our marketing programs as new platforms develop. We approach each marketing effort from the perspective of the consumer, always striving to create an experience that provides value for the customer, converts sales and fosters retention.

Jeff Schroeder, CEO & Founder

Jeff Schroeder

Jeff has spent the last 15+ years building digital marketing programs designed to acquire new customers, increase conversion rates, build customer loyalty, and enhance brand’s relationships with their consumers and fans. He is responsible for strategic consulting, direct marketing, new business, and client services.

Prior to forming Scenario Digital Media Jeff served as Live Nation’s Executive Vice President of Digital Marketing & Research, he spearheaded the company’s customer relationship strategy throughout the company’s vertically integrated distribution network. He has developed innovative marketing programs, technology solutions and research tools for consumer databases and email marketing activities. In addition, he has executed a wide range of marketing efforts that strived to monetize the connections between fans and artists. He holds an MBA from UCLA’s Anderson School of Management and a BA in International Business from Loyola Marymount University.

Anthony Improgo, Creative Director

Anthony Improgo

Anthony is a creative force. Anthony ensures that each and every campaign is on brand by combining his cutting edge design approach with pragmatic front-end development skills easing the process of going to market with creative campaigns, websites, and digital creative. Anthony has been designing web assets for over 10 years in addition to print design, product design, brand identity, and interface design.

Lilly Temple, Email Marketing Manager

Lilly Temple

Lilly is a Colorado native who decided to flee the Mile High City for a new adventure on the West Coast. She has an affinity for the LA music scene which led her to work at Scenario Digital. Lilly loves the creative aspect of marketing, taking plans from inception to creation and watching them come alive is what sparks her drive! When Lilly is not working you can catch her at a show, hitting the hiking trails, or hanging out with her main squeeze, yes that would be her cat, Magic. 🙂

“Experience: that most brutal of teachers. But you learn, my God do you learn.”  -C.S. Lewis