Marketers should be supported when they work directly with other teams as this will allow for new ideas to arise and develop, while potential issues will be caught early on. You’d be amazed how many mistakes are avoided when teams are tapped into each other’s concerns, rather than receiving a top-down plan through vertical channels. Higher-bandwidth communication is simply more efficient, for reasons that should be obvious. Read the full article to see if lateral leadership is the way forward for your company!

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