The marketing strategy can be difficult to execute if all departments aren’t on the same page. In order to execute the strategy, the marketing and creative teams need to collaborate instead of working in silos. This Forbes article provides a list of ways that teams can come together to make mediocre projects turn into successes!

  • Adopt a growth mindset
  • Help them drink the Kool-Aid
  • Share the research
  • ¬†Accept ambiguity
  • Share success metrics
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