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10 thought-provoking digital marketing stats we’ve seen this week

The holidays are quickly approaching which creates the perfect opportunity to appeal to customers emotional side with marketing messages. Nikki Gilliland at Econsultancy shares with us 10 thought-provoking digital marketing stats from this week.

  • Half of online shoppers abandon a purchase if they don’t like the delivery options

  • 89% of B2B businesses attribute growth to ecommerce

  • 83% of 18 to 24 year olds have bought an item of physical media in the last year

  • CMOs overhaul digital strategy amid brand safety concerns

  • Singles Day results in a 61% increase in mobile traffic

  • Strong performance in search correlates to retail success

  • Searches for GDPR rise 215%

  • Ads failing to represent diversity in Britain

  • Emotion is key to Black Friday email success – not deals

  • In-app purchases boosted by ‘reward’ ads 

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Instagram thinks you might want to follow hashtags just like you do people

Wouldn’t it be nice if we could follow hashtags like we do people on Instagram? Instagram is reportedly testing a new feature that’ll let you do just that. According to The Next Web,  Twitter user Pippa Akram first spotted the unannounced Instagram feature and posted it on Twitter. As of now, Instagram only lets you follow people. It’s a system that works but doesn’t help users stay on top of trending hashtags or custom-made hashtags. Stay on top of Instagram to see if they release this new feature!

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7 Social Media Campaign Ideas to Steal from Top Businesses

The social media rat race is exploding, and strategies to grow social platforms are constantly evolving. It’s nearly impossible to succeed unless you adapt to the latest trends to make your brand relevant in different social networks. Entrepreneur, Growth Hacker and Marketer, Syed Balkhi, has reviewed some major brands and developed a list of 7 campaigns ideas to gain users attention. Read the full article to get must-have social strategy tips for the upcoming holiday season.

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Digital Video Marketing Is A $135 Billion Industry In The U.S. Alone, Study Finds

Video marketing continues to be on the rise in the digital space. From producing videos to distributing and promoting them, the U.S. digital video marketing industry is expected to reach $135 billion this year, according to a new study by mobile video platform Magisto.

Forbes writer, Kathleen Chaykowski states, “The 2017 estimate — which includes the cost of video capturing, creation, hosting, distribution, analytics and staffing — is sizeable and would make video marketing nearly as large of a market as digital and television advertising combined. By contrast, advertisers are expected to spend $83 billion on digital ads and $71 billion on TV commercials (a total of $154 billion) in the U.S. this year. On average, each American businesses will spend $20,000 on video marketing this year, the study predicts. Magisto, which is based in Menlo Park, Calif. and makes a web-based video editing tool, published its study on Wednesday based on voluntary, anonymous responses from 545 marketing decision makers at small, medium and large U.S. businesses, surveyed this summer.”

Read the full article to see what platforms companies are using to spend their advertising dollars!

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How Much Do Instagram Ads Cost? [Infographic]

With over 700 million monthly active users, Instagram has become a hub for advertisers. Instagram advertising costs vary between targeting interests such as day of the week, time, gender, holidays and events, type of mobile device, and many other attributes that contribute to the price of ad cost.  Laura Forer mentions, “Ad pricing on the platform vary, depending on whom you’re targeting. For instance, the most expensive CPC (cost-per-click) ads are for female iPhone users age 18-34. The least expensive are for male Android users 65+ years old.” Learn more about Instagram advertising by checking out the infographic in this article written by Laura Forer.

 

Infographic

 

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10 Laws of Social Media Marketing

Leveraging the power of content and social media marketing can help boost your audience and customer base. Getting started without any previous experience or insight could be challenging, but thankfully there are 10 Laws to remedy this issue. Read the 10 Laws of Social Media Marketing by Susan Gunelius to better understand the fundamentals of social media marketing and learn how to create the winning social media strategy for your business.

 

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How Facebook Watch Will Change the Game for Marketers

Facebook is expanding its platform by adding Facebook Watch to include episodic streaming. In their press release, Facebook teased content categories and partnerships such as Major League Baseball, Nas Daily, Gabby Berstein, and Tastemade’s Kitchen Little. Watch was just recently released on August 28th with roughly 40 shows in the first roll out. This is the perfect time for Watch as video is becoming bigger and bigger in the way advertisers reach consumers. For all the juicy details read the entire article written by Katrina Niemisto.

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Nobody Tells Leaders When They’re Doing a Bad Job. Here’s How to Do It Right.

In this article Andrew Quinn breaks it down, shedding light on how he assesses Executives at Hubspot. Quinn says, “My intention isn’t to be unnecessarily hard on executives, all humans are prone to error, but executives are at the greatest risk of believing a single version of reality — our own. I know it’s hard to believe, but yes, we often get it wrong.” Ultimately, Quinn’s 3 step process is in place to help executives improve and lean into what needs work. If you’re looking for some useful advice read the full article for the entire 3 step process.

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75 email newsletter content topics you can use

Are you tired of sending the same old content in your email newsletters? Keep your customers engaged by sending a variety of content in newsletters such as infographics, interviews, new product announces, etc. According to a report from the Nielsen Norman Group, “Newsletters feel personal because they arrive in users’ inboxes, and users have an ongoing relationship with them…The positive aspect of this emotional relationship is that newsletters can create much more of a bond between users and company than a website can.”  Read this article written by Vertical Response to find out 75 different ways you can create content for email newsletters.

 

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Micro-Moments Now: Three New Consumer Behaviors Playing Out in Google Search Data

Thanks to a rise in mobile usage, Google created a unique concept called micro-moments to help label consumer behavior. Micro-moments occur when consumers want an immediate answer in the moments they want to know, go, do, and buy. In this article, Lisa Gevelber explains the behavior of the “well-advised” consumer, the “right here” consumer, and the “right now” consumer. Read this article to find out what consumers want and how companies are adjusting to meet their needs.

 

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