Digital marketing has grown in importance for today’s businesses and so has the role of search engine optimization. SEO plays a large part in driving traffic to your website, blog post, guest articles and other content assets. And if you don’t play by Google’s rules, you’ll see your web traffic plummet.

The most successful marketers are on the cutting edge of the latest algorithm changes and best practices so they can make sure their clients’ content is visible. Check out the up-and-coming SEO trends that 10 Forbes Agency Council members believe will impact their work this year.

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