With over 700 million monthly active users, Instagram has become a hub for advertisers. Instagram advertising costs vary between targeting interests such as day of the week, time, gender, holidays and events, type of mobile device, and many other attributes that contribute to the price of ad cost. Laura Forer mentions, “Ad pricing on the platform vary, depending on whom you’re targeting. For instance, the most expensive CPC (cost-per-click) ads are for female iPhone users age 18-34. The least expensive are for male Android users 65+ years old.” Learn more about Instagram advertising by checking out the infographic in this article written by Laura Forer.