By now you’ve seen plenty of notifications from web-based companies from Twitter to LinkedIn about privacy policy updates. The General Data Protection Regulation has been put in place to protect consumers privacy and give them control over how their data is collected and used. How will the GDRP transform digital marketing in near future? Dipayan Ghosh of the Harvard Business Review says, “GDPR will force marketers to relinquish much of their dependence on behavioral data collection. Most critically, it will directly implicate several business practices that are core to current digital ad targeting.” Want more? Click the full article below.

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