As a small business owner you may feel discouraged; with limited marketing budgets it’s hard to compete with the big brands. However, as Ben Storey, founder of Digital Storey points out, rather than trying to emulate them, they should learn from them, and then build their own successful seasonal social media campaigns.

“You just need to examine the values on which these campaigns are built,” he says. “Those that stand out tend to be emotive and warming, and often get behind a cause or a charity. Follow in these footsteps, make your small business stand for something, and make your social media campaign thought-provoking.”

Gavin Hammar, founder of social media management platform Sendible, says: “People’s emotions are heightening in the run up to the festive season, and social media campaigns should tap into those emotions to drive action. The key ingredient is sharing a human moment that anyone can relate to. Since people are in the spirit of giving, they are more likely to hand over their cash, if they feel a sense of connection with your brand.”

Remember to adjust your content accordingly for campaigns across individual platforms, some followers may want to see a behind the scenes photo on Instagram, take a poll on Twitter or see content on a special offer on Facebook.

Read the article to get more Christmas campaign marketing tips!

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