Karina Tama-Rutigliano, Senior Marketing Digital Marketing Manager at Caring People Inc. has mapped out a new digital strategy for 2018. In 2017, she focused on content marketing, SEO, PPC, and PPL. After collecting a wealth of data last year, Karina plans to shift her focus to anticipating user questions, needs, and emotions to engage with them in 2018. She says it’s also important to make sure your consumers connect with your website and feel comfortable when they visit. Adding the right images and adjusting website copy can make all of the difference in the world.

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