Email marketing has proved to be a strategic method for generating leads. This approach continues to enjoy a strong track record despite the rise of social media platforms. Email marketing is still an efficient way to generate leads at a reasonable cost.
Overtime email marketing has evolved but one thing that hasn’t changed is that you need to be strategic about how you word emails from start to finish. One of the best things about email subscriptions of today is that you can count on your prospects having some level of interest in your product or service that encouraged them to sign up for your subscription list to begin with.
In this article, Karina Tama-Rutigliano, Senior Digital Marketing Manager at Caring People Inc. gives us several ways to be strategic about the email marketing process.Full Article