Have you been thinking about programmatic advertising, but just don’t know where to start? In order to have success in programmatic advertising you need to find the right buying solution. Contributor and Google Brad Bender shares the four questions you should ask when choosing a programmatic buying platform.

Question #1: How many inventory providers do you plan on using?

Question #2: Where do you want your ads to show?

Question #3: How serious are you about audience targeting?

Question #4: What tools do you need to hit your goals?

Read this article to find the answers to your questions!

Full Article