Are you looking to advertise during the 2018 Winter Olympics? In this article by Chandler Sopko, you will find several key strategies to help your brand take home the gold in marketing.
- Partner with competing Olympic athletes to boost brand visibility.
- Pick an athlete or team that aligns with your brand identity, and then run campaigns targeting their fans and fans of their events on social.
- Maintain an always-on strategy is a key element in Olympics advertising strategies.
- Deploy your social campaigns around popular events to put your brand on the radar during a time when users are most likely to turn to social to discuss their favorite sports.