Any brand worth its word today is giving serious thought on how to best engage with audiences, stay relevant in consumers’ eyes and maximize value in the digital-first universe we live in. The two most sought-after consumer groups are the much-considered Millennial set and Gen Z (the first generation to live their experiences, content, and life through a digital lens). These are critical audiences to win over for brands across all industries.
Brands need to take digital to the heart of the business and marketing strategy. That is the leap of courage many CMOs and CEOs are grappling with. Take a look at three brands who embrace digital business ambition, holistic digital strategy, and keep audience personalization at the forefront of their core priorities.Full Article