Most companies’ “About” page sucks. Composed of tiled mosaics of awkwardly grinning executives who clearly don’t want their pictures taken, and broken up with some insipid verbiage written by a company stooge with a penchant for empty buzzwords, the average “About” page doesn’t tell you very much about the people you’re considering doing business with.
Cornett thought there was a better way to get across what it’s all about. Taking inspiration from the Internet’s all-abiding love for things organized neatly, the Kentucky-based design and branding firm asked their employees to come to work with their 10 essential items: the objects they just couldn’t live without. After photographing what their employees brought in, they made the resulting gallery the company’s corporate “About” page.Full Article