At the start of 2017 marketers set goals of what they want to achieve professionally and personally. This bucket list contains new initiatives marketers want to tackle or plans that didn’t quite happen in 2016. It’s the halfway mark of 2017 and it’s time to reassess¬†strategies and goals for the last half of the year. Here is a list of digital marketing elements that can be optimized and refined for better results :

1. Keyword refining

2. Website audit

3. Content marketing strategy

4. Social media marketing strategy

 

Full Article